Web Design
13 posts on Web Design.
I learned to build for the web while the ground kept moving under it. Half my traffic went to phones before any of my sites were ready, so I rebuilt a restaurant's site for mobile, tested responsive design on one real site instead of arguing about it, took Qysh Me mobile, and ran the first A/B test that changed how I think about a page. Later I got to shape the interface itself at Ripost, where the front page became an endless river and the BETA label stayed on purpose. Here are the articles from that work.
- When a Client Needed a Product, Not Just a Website August 11, 2015
An early project where the real fix was a small web product: an online booking tool for a salon drowning in phone calls.
- Ripostime: The River That Replaced the Front Page May 26, 2015
Below the featured mosaic, Ripost ran an endless river of items labelled by format, not section. On designing a homepage for scrolling.
- Mobilegeddon Is Here and I Actually Slept Fine April 21, 2015
Google's mobile-friendly update lands today. For once I am not panicking, because I have spent a year fixing my sites for phones.
- The First A/B Test That Changed How I Think About Pages April 15, 2015
A service business whose landing page looked fine and converted poorly. One A/B test, a clear winner, and the habit of testing over guessing.
- The User Journey Was a Hashtag March 10, 2015
Ripost replaced the category menu with a row of live hashtags across every page. What that changed about how people moved through the site.
- Designed to Be Reposted January 27, 2015
If your platform's name is a verb, the interface has to let people do it. UX notes from Ripost on building for sharing and screenshots.
- Shipping Ripost in Beta and Leaving It There December 15, 2014
Ripost carried a BETA label next to the logo on purpose. Notes on running formats as experiments, and what the label bought us.
- Everything Is Going Mobile and I Was Not Ready September 4, 2014
Half my traffic is now on phones and my sites were built desktop first. How I am testing every page the way people actually use it.
- Taking Qysh Me Mobile: The First Albanian How-To App May 20, 2014
By 2014 most of our readers were on phones, so we built Qysh Me an app and billed it, half-jokingly, as the first Albanian how-to app.
- My First Client Website Rebuild Was a Lesson in Mobile March 18, 2014
An early agency project: rebuilding a local restaurant's site for mobile, and what a single responsive redesign did for their bookings.
- Designing Qysh Me for Phones First January 28, 2014
Long before mobile-first was standard, most of Qysh Me's readers were on phones. How the small screen made the whole product better.
- Everyone Says Go Responsive. I Tested It on One Site. November 15, 2012
Responsive design is the phrase of the year. Rather than argue about it, I rebuilt one site to adapt to phones and watched the numbers.
- I Made My First Infographic and It Actually Traveled September 11, 2012
Everyone in marketing is making infographics right now. I finally tried one, spent way too long on it, and learned that the design was the easy part.