Work

AI tool that turns a local business's Google Reviews into a polished, SEO-ready landing page in seconds, powered by AI.

→ 850+ pages generated in the first month after launch

Albanian-language how-to portal co-founded in 2011, grown through SEO and community building, acquired by Dua.com in 2019.

→ Acquired by Dua.com in November 2019, after nearly nine years

Nationwide discounts marketplace built with relationships across 2,500+ businesses and a consumer-facing interface.

→ 2,500+ businesses signed up across retail, restaurants, services, and travel

Founding member of a Kosovo internet platform built for sharing rather than a news portal, working on user experience, web, SEO, optimisation, and producing.

→ A beta running several formats at once: shows like PunPun, short-form news, lists, and video news

Led business development by identifying clients, understanding their needs, and structuring outsourcing partnerships.

→ A repeatable pipeline: lead comes in, gets scoped, gets matched to the right local product, web, or marketing people

Digital campaign management for a satirical political campaign in Kosovo, creating viral video and social content that drew significant media coverage.

→ Several pieces went viral locally, and traditional media picked them up and covered the campaign, which is coverage you cannot buy

Co-created and executive-produced a Kosovo reality TV show, overseeing concept development, production logistics, and broadcast coordination.

→ A reality format created, produced, and delivered to air on Kosovo television

Produced, shot, and cut a 45-minute Kosovo documentary about tallava music and the social change around it, screened at DokuFest 2008.

→ A finished 45-minute documentary, screened at DokuFest in 2008

Designed and built the web presence for a Kosovo telecom provider, with separate experiences for residential and business internet and cable clients.

→ Two separate journeys for residential and business customers, instead of one page trying to serve both

Built the web platform for the Kosovo in UNESCO campaign, with a strategic, multilingual, SEO-friendly structure to support its messaging and reach.

→ One platform serving supporters, diaspora, and international policymakers without diluting the message

Technical SEO for a major Kosovo news platform: structured data, site speed, and crawlability fixes tuned for high-volume daily publishing.

→ Structured data, crawlability, and speed fixes implemented in the platform itself, not handed over as a report

Performance optimization for a leading Albanian-language news site: faster page loads, full mobile responsiveness, and improved Core Web Vitals.

→ Core Web Vitals improved across the site

Analytics and UX consulting for a major Kosovo news outlet, turning reader behavior data into prioritized architecture and UI/UX recommendations.

→ A prioritised set of recommendations across information architecture, homepage layout, article page structure, and internal linking

Comprehensive technical SEO audits for a daily Albanian newspaper, covering crawlability, mobile-friendliness, page speed, and structured data.

→ A full technical audit covering crawlability, mobile usability, page speed, and structured data