Valon Badivuku

Digital Experience Manager

LinkedIn Los Altos, CA

Summary

Digital experience manager with 15+ years across enterprise web and startups. My work covers the web and marketing technology side of things: CMS, SEO, analytics, CRM, and keeping them connected. Before that I built products of my own, including a how-to portal acquired by Dua.com and a deals marketplace with 2,500 business partners.

Experience

Web and Digital Experience University
November 2025 - Present
  • Marketing technology lead for the web and martech stack: CMS, Salesforce, Pardot, and analytics, wired together so a lead captured on a landing page lands in the CRM with its source intact.
  • Build and ship campaign landing pages, templates, and components, then own the campaign through launch and post-launch optimization.
  • Administer Salesforce and Pardot: lead flows, forms, lists, nurture programs, and the data hygiene that keeps reporting honest.
  • Own analytics instrumentation end to end (GA4, GTM, UTM governance, conversion events) and turn it into attribution reporting that changes where budget goes.
  • Run technical and on-page SEO across the marketing site: crawl and indexation health, site architecture, redirects, structured data, and keyword research tied to actual search demand.
  • Improve conversion through A/B testing, funnel analysis, Core Web Vitals work, and WCAG compliance.
Web Developer University College
January 2017 - October 2025
  • Delivered 20% year-over-year organic growth through technical SEO audits, schema markup, and Core Web Vitals work.
  • Architected a modular, WCAG-compliant design system and got 15+ departments to adopt it.
  • Built and maintained accessible front-end components across a 50,000-page enterprise web presence.
  • Shipped self-service tools that helped prospective students find programs without going through a person.
  • Partnered with marketing and content to build campaign landing pages and conversion flows.
Digital Product Manager This Communications Company
March 2013 - December 2016
  • Owned product vision and roadmap, leading design, engineering, and marketing through ship cycles.
  • Turned user research and analytics into a prioritized backlog rather than a wish list.
  • Ran growth experiments on marketing-driven product experiences to lift engagement and retention.
  • Coordinated go-to-market across product, brand, and demand generation.
Digital Marketing Specialist Trembelat
January 2013 - March 2013
  • Planned and ran digital campaigns against ROI targets.
  • Built the landing pages and creative behind acquisition and conversion.
  • Tracked cross-channel performance and moved spend based on what the data said.
E-Commerce & Marketing Management Lufthansa City Center
August 2011 - December 2012
  • Led e-commerce strategy across multiple markets, improving organic visibility and email performance.
  • Shaped storefront experience and merchandising to lift conversion.
  • Ran lifecycle and email programs that brought customers back.
  • Worked with developers to ship storefront features.
E-Commerce Analysis & Digital Marketing Studio Moderna
November 2009 - July 2011
  • Built integrated strategies across SEO, SEM, email, and social.
  • Grew organic traffic through content and technical SEO.
  • Turned analytics into optimizations that shipped, not decks.
  • Supported development of e-commerce pages and experiences.
Founder & Digital Product Manager favURL, Schedulera, QYSH.ME, ZBRITJE, Tripika, RIPOST MEDIA
2009 - Present
  • Built favURL, an AI product that turns a local business's Google Reviews into a published, SEO-ready landing page. 850+ pages generated in the first month. I own the pipeline, the data model, the billing, and the pricing.
  • Co-founded QYSH.ME, Albania's first how-to portal. Built it end to end. Acquired by Dua.com.
  • Built ZBRITJE, a nationwide deals marketplace that signed 2,500+ business partners.
  • Co-founded Tripika, a design and development studio shipping client products.
  • Led platform roadmap, growth, and marketing at RIPOST MEDIA.

Skills

Technical SEO Core Web Vitals, schema markup, structured data, crawlability, mobile-first indexing, page speed, XML sitemaps, canonical tags, log file analysis, GSC, Ahrefs, Screaming Frog
Enterprise Web Operations Enterprise CMS (50K+ pages), large-scale migrations, WCAG 2.1 compliance, design systems, content governance, QA workflows, accessibility audits, web standards
Product and Growth Product management, roadmap ownership, OKRs, go-to-market strategy, CRO, A/B testing, user research, agile, cross-functional stakeholder alignment, vendor management
Marketing Technology and Analytics SEO/SEM, email marketing, social media, marketing automation (Pardot), CRM, GA4, GTM, attribution modeling, performance reporting, audience segmentation
Founding and Business Development Company building, startup strategy, B2B partnerships (2,500+ partners), acquisition process (QYSH.ME → Dua.com), market entry, team building, investor communication