19 posts on Google.
Google shaped a lot of my work, so it earned its own topic. I wrote through Panda, Penguin and Mobilegeddon as they landed, put my own face in the search results with Authorship, ran images through the Cloud Vision API, watched Reader get shut down, sat in the Webmaster Conference in Mountain View, spent a day on the campus, and wrote a guide to the Silicon Valley tour for anyone making the trip. Here are those articles.
- 6 Takeaways from MozCon 2021 Virtual July 12, 2021
The lessons I took away from MozCon 2021, from data validation to the value of being in rooms where you get schooled.
- 35 Startups That Successfully Rebranded Their Names January 12, 2021
Brand names and identities are changing all the time. Here are 35 companies that evolved their identity and became something bigger.
- MozCon 2020 Virtual July 14, 2020
Notes and takeaways from attending MozCon 2020 virtually during lockdown, a refreshing SEO conference that went ahead as scheduled from home.
- Google Webmaster Conference Mountain View: Product Summit November 5, 2019
Notes and photos from the Google Webmaster Conference Product Summit in Mountain View, 4 November 2019, a day with Search product managers.
- Webmaster Conference in Mountain View October 24, 2019
Google is bringing its Webmaster Conference to Mountain View on November 4th, and I got in. Why I am excited and what to expect from the day.
- Programming in General - Video Channels October 9, 2019
A curated list of YouTube channels for learning to program: Python, C and C++, C# and .NET, Java and Kotlin, plus algorithms.
- Google Acquires Moz for $550 million April 1, 2019
We're better together. With our keyword and link research tools combined with MOZ's daily rankings and SERP analytics now have most robust organic search
- Yesterday at the Google Campus March 6, 2019
Here's me trying to write a blog post about my visit at Google campus. There is nothing that I can say because those are the rules.
- Traveling to Silicon Valley - My Guide January 26, 2019
A local's guide to visiting Silicon Valley: the tech landmarks, museums, and company HQs worth seeing, plus events, neighborhoods, and what to watch out for.
- Google's Image Analysis: Detecting Objects in Images May 9, 2018
I ran a few images through Google's Cloud Vision API. The objects and labels it detected show how easily your images can undermine your site's content quality.
- 3 Local-SEO Lessons My Blown Tire Taught Me April 26, 2018
My tire blew out on I-880, and while stranded I found three real local-SEO business cases: map-pack ranking, off-hours demand, and shops with no web presence.
- SEO talk at Linkedin with BayAreaSearch April 13, 2018
Notes from a BayAreaSearch SEO meetup at LinkedIn, where experts shared their biggest SEO mistakes and lessons learned, from Aleyda Solis to Andrew Shotland.
- Mobilegeddon Is Here and I Actually Slept Fine April 21, 2015
Google's mobile-friendly update lands today. For once I am not panicking, because I have spent a year fixing my sites for phones.
- I Put My Own Face in Google Search Results and It Is Wild August 15, 2013
Google Authorship attaches your photo to your articles in search results. I set it up this week, and it is doing something to my click rate.
- Google Took My Keywords Away. I Am Testing Around It May 28, 2013
The (not provided) line in analytics keeps growing and hiding my search terms. Instead of complaining, I am finding other ways to read intent.
- Google Is Killing Reader and I Am Taking It Personally March 20, 2013
Google is shutting Reader down in July. Losing the quiet engine behind how I stay informed is a hard lesson about free tools I do not own.
- Penguin Hit and Half the SEO Tricks I Learned Are Now Dead April 26, 2012
Penguin is punishing the exact link-building and keyword tactics people sold as gospel two years ago. I am cleaning house, and relieved.
- I Got a Google Plus Invite and I Cannot Stop Playing With It July 14, 2011
Google finally made a social network that is not a Facebook clone. Circles are clever, and I am testing whether any of it helps a brand.
- Google Just Changed the Rules and I Am Weirdly Excited March 15, 2011
The Panda update shook up SEO this year. Thin content is punished, real content wins, and I think that is good news for people like me.